International Design Review

Graduation
Projects / 2017

2017
author
Agnieszka Jucha (PL)
title
Visual identity for Artur Malawski Philharmonic Hall in Rzeszów
degree
M.A. project
e-mail
school
Academy of Fine Arts in Kraków
supervisor
Barbara Widłak
The author harmonised all promotional materials using simplified graphic elements and identical layouts in publications, posters, tickets, and vouchers. This way, the uniform and well-organised system can be extended by additional components. The shape of the logotype – the letter F – refers not only to the function of the building and the mosaics which can be seen inside it but also to the emblem of the city of Rzeszów. All graphic elements are based on this geometric sign. The pictograms of instruments and other musical signs are the common element of all promotional materials concerning one event. The new visual identity is really unique and original; combining classic and contemporary typeface, it refers to tradition in a modern fashion. What is more, the design constitutes a link between music lovers of various ages and generations, as it can adapt to various visual expectations.