edition

2016

title

Slàinte Whisky

author

Karolína Pálková (CZ)

e-mail

karolina.palkova@gmail.com

degree

B.A. project

school

Tomáš Baťa University in Zlín

Faculty of Multimedia Communications

supervisor

Rostislav Illík

The goal of this BA project was to find an original and modern visual language for whisky bottles. As the author explains, “this visual identity system is inspired by the Scottish character, and the key expression to the whole concept is aqua vitae.” The designer managed to find the perfect balance between traditional elements (like colours or typography) and the minimalist representation of water in various forms (like waves or raindrops). The final result is a very attractive product, competitive with other existing solutions. Apart from using traditional bottles, the author entered into cooperation with a local glassworks to run experiments on the shapes of the bottles for the limited edition.