edition

2015

title

Design of Selected Visual Information Components for the Botanical Garden of the Jagiellonian University in Kraków

author

Aleksandra Zajdel (PL)

e-mail

ale.zajdel@gmail.com

degree

B.A. project

school

Academy of Fine Arts in Kraków

Department of Industrial Design

supervisor

Prof. Władysław Pluta

This straightforward BA project provides no innovations, nor even the slightest trace of formal experimentation. It is simply an apt identity for a branch of the university that need not especially court visitors or compete on the market. The idea involves joining black plates with “scientific” monospace script and illustrations drawn i.a. from old botanical atlases. The information on the plants (individual specimens, groups, families) makes for a visual key that splendidly replaces a logo, and which could inspire attractive promotional materials. This is all – but it’s quite a lot.