edition

2013

title

Papíři Paper Company Visual Identity

author

Kateřina Hikadová (CZ)

e-mail

kacahikadova@seznam.cz

project website

http://www.papiri.cz

degree

B.A. project

school

Brno University of Technology

Department of Fine Arts

supervisor

Mikuláš Macháček

This project aims to provide a visual identity for the designer’s own company, Papíři, which produces paper products to compete with the often boring and banal materials that fill our market. The resulting series of products features a graphic concept based on origami, a paper plane motif. The catalog includes fliers, notepads, sketchbooks, and file binders, partly handmade with traditional bookbinding techniques. The designer carried the idea through all the way, even creating a web site and an e‑shop. The complex approach is also noteworthy, as the student took the production into her own hands – from the idea to the execution, sales, and distribution. We wish her success.