edition

2012

title

Pressburger: a universal display sans serif

author

Vojtech Ruman (SK)

e-mail

ruman.v@gmail.com

degree

B.A. project

school

Academy of Fine Arts and Design in Bratislava

Department of Visual Communication

supervisor

Michal Tornyai

Vojtech Ruman’s enthusiasm for the history of Bratislava was instrumental in his choice of topic, in particular the lettering used in the city space in the early 20th century. The practical aim of the design was to create a display font inspired by the hand‑painted street signs immortalized in old photographs. The result of his work is the Pressburger typeface (alluding to the city’s old German name). This typeface has a range of alternate characters for almost every letter, which gives it a wide range of uses and makes layout work more enjoyable. The alternate typeface characters “represent” anonymous sign makes, and symbolically link to today’s changing city. The design can be infinitely extended. This open system allows for the concept to be developed and ensures its timelessness. Hence, the Pressburger typeface has enormous potential for application in complex system designs, and in the future could become a part of the Slovak capital’s dynamic visual identification.