Josef Kořenek Winery
Academy of Arts, Architecture and Design in Prague
Department of Graphics
This logo for the Josef Kořenek’s small family winery in Moravia builds on the letter K, and from a drawing of vines. It comes in three versions, corresponding with the phases of the plant’s growth. The first, based on a picture of the root, is used to mark table wines. The second, depicting a cut of the stem, is reserved for high‑quality wines. The third version, a vine with a young shoot, serves as the company logo, for business cards, stationery, documents, and the labels of special wines. The graduate has also designed cardboard packaging, and special bottle packaging made of soil, which of course makes the vines grow. This does beg the question, however, if such unusual packaging would not cause the recipient more inconvenience than pleasure.