edition

2011

title

Cosmetics Packaging

author

Éva Valicsek (HU)

e-mail

evivalicsek@gmail.com

degree

B.A. project

school

University of West Hungary in Sopron

Institute of Applied Art

supervisor

Juhász Márton

This graduate has turned her attention to a small Hungarian cosmetics company, specializing in environmentally‑friendly products. She has decided to design packaging to correspond with the contents. An analysis of the existing packages showed their stylistic incoherence. In order to improve this in the new design, she used bottles whose shapes are reminiscent of medical products, and used a color code and numbering system. “Simple,” legible typography helps the identification of the products’ graphic line. Apart from the packaging itself, the BA project includes the producer’s logo and a series of fliers and brochures.

http://www.behance.net/gallery/Dr-Kelen-cosmetics-redesign/1568851