Buckinghamshire New University
Creative and Visual Communications Department
Master of Arts Mark Hudson
2010 saw the premiere of the documentary film How Much Does Your Building Weigh, Mr. Foster? by Norberto López-Amado and Carlos Carcas, devoted to the work of one of the greatest contemporary architects – Sir Norman Foster. The film was made over the course of two years; it presents Foster’s most well-known designs (the re-construction of the Reichstag, the Beijing airport, or the highest bridge in Millau, France). The film inspired this student to put forward a new promotional strategy, or even, perhaps, a tribute to the artist (the official poster presents his portrait). She has suggested a three-dimensional typographic installation. The letter models allude to Foster’s construction solutions. The repeating squares and triangles bring to mind the Hearst Tower buildings in New York, the headquarters of Ernst & Young in Amsterdam, or London’s Gherkin Tower. The paper letter models provide a point of departure for creating an alternate typographical poster to promote the documentary film.